Rio Bravo Pictures has just completed production and post-production on Lone Star National Bank’s 2010 Branding campaign, “Bringing the Bank To You”.
The McAllen, Texas-based bank has twenty-two branches across South Texas and recently announced a major expansion into the San Antonio market.
The “Bringing the Bank To You” concept brands Lone Star National Bank as a community bank based on personal customer relationships - distancing itself from non-local corporate banks. The campaign also emphasizes Lone Star National Bank’s focus on local, small businesses as a major factor in South Texas; a key subject corporate banks fail to address.
“We focused on LSNB as a neighborhood bank and as an active member of this community. We decided to creatively showcase this by having consumers integrate the Lone Star logo into every aspect of their daily lives”, says Rodrigo Rodriguez, owner and director of Rio Bravo Pictures.
The campaign focuses on placing three-dimensional logos of the bank in unusual and creative locations. The logo shows up everywhere from an afternoon bike ride, on a surfboard, to sprouting as flowers on a gardener’s shrubs. To achieve the creative vision, logo props were made in various sizes as well as being animated as 3D animations for certain shots. Most viewers will be hard pressed to differentiate between the real and animated logos.
Shot on the Red One, the ambitious campaign was a five-day production filmed throughout South Texas. The production included professional crew from Austin and Dallas, a cast of over seventy local actors, and logistical coordination with several state offices, city governments, and railroad districts. All post-production including editing, 3D animations, and compositing was executed at Rio Bravo Pictures’ new edit facility at the Art Village on Main in McAllen, Texas. s
"Working with LSNB's Marketing Director, Edna De Saro, and her team is always a pleasure. This project represents another leap forward for a bank on the rise", adds Rodriguez. This campaign represents the third major collaboration between Lone Star National Bank and Rio Bravo Pictures.
Spots are slated to start airing in early May 2010.
Go "Behind the Scenes" on Lone Star National Bank's production and check out more on the post-production process by clicking here.
To view the Lone Star National Bank spots, clicking here.
The McAllen, Texas-based bank has twenty-two branches across South Texas and recently announced a major expansion into the San Antonio market.
The “Bringing the Bank To You” concept brands Lone Star National Bank as a community bank based on personal customer relationships - distancing itself from non-local corporate banks. The campaign also emphasizes Lone Star National Bank’s focus on local, small businesses as a major factor in South Texas; a key subject corporate banks fail to address.
“We focused on LSNB as a neighborhood bank and as an active member of this community. We decided to creatively showcase this by having consumers integrate the Lone Star logo into every aspect of their daily lives”, says Rodrigo Rodriguez, owner and director of Rio Bravo Pictures.
The campaign focuses on placing three-dimensional logos of the bank in unusual and creative locations. The logo shows up everywhere from an afternoon bike ride, on a surfboard, to sprouting as flowers on a gardener’s shrubs. To achieve the creative vision, logo props were made in various sizes as well as being animated as 3D animations for certain shots. Most viewers will be hard pressed to differentiate between the real and animated logos.
Shot on the Red One, the ambitious campaign was a five-day production filmed throughout South Texas. The production included professional crew from Austin and Dallas, a cast of over seventy local actors, and logistical coordination with several state offices, city governments, and railroad districts. All post-production including editing, 3D animations, and compositing was executed at Rio Bravo Pictures’ new edit facility at the Art Village on Main in McAllen, Texas. s
"Working with LSNB's Marketing Director, Edna De Saro, and her team is always a pleasure. This project represents another leap forward for a bank on the rise", adds Rodriguez. This campaign represents the third major collaboration between Lone Star National Bank and Rio Bravo Pictures.
Spots are slated to start airing in early May 2010.
Go "Behind the Scenes" on Lone Star National Bank's production and check out more on the post-production process by clicking here.
To view the Lone Star National Bank spots, clicking here.
Director Rodrigo Rodriguez was recently awarded the assignment to direct the Centers for Medicare & Medicaid Services (CMS) latest campaign, in effort to raise awareness of the deadlines for Medicare’s annual Open Enrollment Period in 2010.
Medicare designed the bilingual campaign in effort to reach predominately Spanish-speaking seniors living in the United States.
“When my agent Jeff Lewis, of Directors Network called, it seemed like a great opportunity to work with producer Lynn Jackson and Hollywood-based production company Showreel”, says Director Rodrigo Rodriguez. The television commercial was filmed on location in the Hollywood Hills area, and all parties involved were on a two-week national deadline to produce the spot.
The 30 second Spanish TV spot takes place in a traditional Hispanic home, with mother and daughter at the table, holding normal, family conversation. When the mother explains her plans to have friends over for dinner, the daughter becomes concerned whether or not her mother (and friends) had known about Medicare’s prescription plan deadline. She is then rest assured when her mother affirms she met the deadline and even informed her friends to follow suit.
This national spot was shot on 4K resolution, as suggested by Rodriguez. “My comfort level is definitely with 35mm film, but I decided that shooting with the Red One would be the closest thing to 35mm film, given the budget and deadline to produce the spot”, says Rodriguez. Due to the fast schedule, casting posed a challenge for the production. With plenty of experience novela actress, Gloria Vives, and ER guest star, Monica Guzman were cast as the mother and daughter. “We were able to meet deadline and book really great talent for the spot. Working with these ladies was a great experience,” says Rodriguez. .
Rodrigo Rodriguez specializes in creating commercial work for both the English and Spanish speaking markets and is the owner of Rio Bravo Pictures. He sees the bilingual market as still changing and relatively new. Rodriguez states, “A lot of companies are going into the Spanish speaking market for the first time, and we want to make sure that the same care they’ve put into their English campaigns goes into their Spanish-speaking spots”. Rodrigo Rodriguez also directed Medicare’s national radio spots. He is represented nationally by The Directors Network Artists in Los Angeles, California. Watch Video
For more information on Showreel please visit: showreel.com
Medicare designed the bilingual campaign in effort to reach predominately Spanish-speaking seniors living in the United States.
“When my agent Jeff Lewis, of Directors Network called, it seemed like a great opportunity to work with producer Lynn Jackson and Hollywood-based production company Showreel”, says Director Rodrigo Rodriguez. The television commercial was filmed on location in the Hollywood Hills area, and all parties involved were on a two-week national deadline to produce the spot.
The 30 second Spanish TV spot takes place in a traditional Hispanic home, with mother and daughter at the table, holding normal, family conversation. When the mother explains her plans to have friends over for dinner, the daughter becomes concerned whether or not her mother (and friends) had known about Medicare’s prescription plan deadline. She is then rest assured when her mother affirms she met the deadline and even informed her friends to follow suit.
This national spot was shot on 4K resolution, as suggested by Rodriguez. “My comfort level is definitely with 35mm film, but I decided that shooting with the Red One would be the closest thing to 35mm film, given the budget and deadline to produce the spot”, says Rodriguez. Due to the fast schedule, casting posed a challenge for the production. With plenty of experience novela actress, Gloria Vives, and ER guest star, Monica Guzman were cast as the mother and daughter. “We were able to meet deadline and book really great talent for the spot. Working with these ladies was a great experience,” says Rodriguez. .
Rodrigo Rodriguez specializes in creating commercial work for both the English and Spanish speaking markets and is the owner of Rio Bravo Pictures. He sees the bilingual market as still changing and relatively new. Rodriguez states, “A lot of companies are going into the Spanish speaking market for the first time, and we want to make sure that the same care they’ve put into their English campaigns goes into their Spanish-speaking spots”. Rodrigo Rodriguez also directed Medicare’s national radio spots. He is represented nationally by The Directors Network Artists in Los Angeles, California. Watch Video
For more information on Showreel please visit: showreel.com
Rio Bravo Pictures recently finished production on South Texas College’s latest campaign, “Moments”.
“We wanted to create a signature look for our client. For that, we chose a very modern approach, using a high-speed digital camera - The Phantom HD”, says Director Rodrigo Rodriguez. The unique filming and capturing technique can shoot up to 2500 frames per second – whereas a traditional film camera shoots 24 frames. Recently, there have been numerous high profile projects shot with the Phantom HD including Sherlock Holmes and The Hurt Locker.
“The Phantom HD has the ability to capture specific shots at high speed, enabling us to manipulate time in motion. For instance, we shot a gymnast flying through mid air. Your eyes cannot 2500 frames per second, so the camera actually breaks down time into nanoseconds. Now we can see the gymnasts every movement in crystal clear motion, creating a beautiful ‘moment’ ”, states Rodriguez.
In order to fully realize the potential of the Phantom HD, the creative had to be designed around the camera’s abilities. The creative led to filming within a studio environment and the use of green screen as well as water elements. “We had to create rain inside the studio that was a major tech challenge. When you watch the playback of 4.5 seconds of rainwater it’s as if you’re watching it through a microscope. The Phantom lets you see and follow individual rain drops”, says Director Rodrigo Rodriguez.
The spots are a balanced mixture of visual effects and the in-camera magic that the Phantom provides,” says visual effects artist on the project, Steve Wilson. “The Phantom truly allowed for maximum post flexibility. With its 4:4:4 color space and 2K resolution, pulling green screen keys was a snap. Not to mention, the quality of the image held up extremely well throughout the entire workflow,” Wilson adds.
The campaign consisted of four spots (one shot in Spanish) recruiting prospective students to the many career pathways at South Texas College. “It’s rewarding to know that maybe these spots will help nudge those who are thinking about college take the next step and enroll. To know that we are creating awareness of the educational opportunities out there and bettering our community is very humbling”, says Rodrigo Rodriguez. Watch Video
“We wanted to create a signature look for our client. For that, we chose a very modern approach, using a high-speed digital camera - The Phantom HD”, says Director Rodrigo Rodriguez. The unique filming and capturing technique can shoot up to 2500 frames per second – whereas a traditional film camera shoots 24 frames. Recently, there have been numerous high profile projects shot with the Phantom HD including Sherlock Holmes and The Hurt Locker.
“The Phantom HD has the ability to capture specific shots at high speed, enabling us to manipulate time in motion. For instance, we shot a gymnast flying through mid air. Your eyes cannot 2500 frames per second, so the camera actually breaks down time into nanoseconds. Now we can see the gymnasts every movement in crystal clear motion, creating a beautiful ‘moment’ ”, states Rodriguez.
In order to fully realize the potential of the Phantom HD, the creative had to be designed around the camera’s abilities. The creative led to filming within a studio environment and the use of green screen as well as water elements. “We had to create rain inside the studio that was a major tech challenge. When you watch the playback of 4.5 seconds of rainwater it’s as if you’re watching it through a microscope. The Phantom lets you see and follow individual rain drops”, says Director Rodrigo Rodriguez.
The spots are a balanced mixture of visual effects and the in-camera magic that the Phantom provides,” says visual effects artist on the project, Steve Wilson. “The Phantom truly allowed for maximum post flexibility. With its 4:4:4 color space and 2K resolution, pulling green screen keys was a snap. Not to mention, the quality of the image held up extremely well throughout the entire workflow,” Wilson adds.
The campaign consisted of four spots (one shot in Spanish) recruiting prospective students to the many career pathways at South Texas College. “It’s rewarding to know that maybe these spots will help nudge those who are thinking about college take the next step and enroll. To know that we are creating awareness of the educational opportunities out there and bettering our community is very humbling”, says Rodrigo Rodriguez. Watch Video
Film and video production company Rio Bravo Pictures is excited to announce the opening of its new McAllen office and post-production facility at the Art Village on Main.
The new office is located in McAllen’s Art District - renowned for its art galleries and centrally located in the heart of the city. “I was very attracted to the Art Village because of its location, as well as the Art District’s focus on businesses that cater to the arts”, says Director Rodrigo Rodriguez.
Rio Bravo Picture’s South Texas office was originally located in “The Casablanca” - a 1926 historical landmark located in Pharr, Texas. “ As much as we loved the old house, I decided we needed a much more modern environment, somewhere in the heart of McAllen”, says Rodriguez.
The design of the new office is based on an urban, “loft- look”, following the design of production offices and post facilities in Los Angeles. The office features exposed red brick walls, high ceilings, soaring windows, and stained concrete floors.
“We have three spacious edit suites all filled with the latest technology for working in the HD format. These are extremely high-end systems that are designed to handle everything from Redcam 4K to 720p Varicam workflows," states Rodriguez.
The paint was not even dry in the new office when Rodriguez launched three major projects into production and post-production. In the first sixty days of operation Rio Bravo produced national commercial campaigns for Medicare and E.C. Barton, as well as local campaigns for South Texas College and Lone Star National Bank. The facility was editing 4K R3D RED files, Varicam DVCPROHD tapes, and Phantom Cinefiles all at the same time. Rio Bravo Pictures has also added a 3-D Animation department. A professional production house such as this is the first of its kind in South Texas – rivaling those found in cities such as Austin and Dallas.
"We really wanted to create an environment that caters to our clients’ comfort when working on projects, " says Rodrigo Rodriguez. The amenities include a modern conference room with video conferencing capabilities, HD flat screens for showcasing recent work, a Nespresso cappuccino bar, organic cookies, and the most eclectic soda collection in McAllen. The office also includes one of the world’s most extensive collections of “El Santo” movie posters.
The new office is located in McAllen’s Art District - renowned for its art galleries and centrally located in the heart of the city. “I was very attracted to the Art Village because of its location, as well as the Art District’s focus on businesses that cater to the arts”, says Director Rodrigo Rodriguez.
Rio Bravo Picture’s South Texas office was originally located in “The Casablanca” - a 1926 historical landmark located in Pharr, Texas. “ As much as we loved the old house, I decided we needed a much more modern environment, somewhere in the heart of McAllen”, says Rodriguez.
The design of the new office is based on an urban, “loft- look”, following the design of production offices and post facilities in Los Angeles. The office features exposed red brick walls, high ceilings, soaring windows, and stained concrete floors.
“We have three spacious edit suites all filled with the latest technology for working in the HD format. These are extremely high-end systems that are designed to handle everything from Redcam 4K to 720p Varicam workflows," states Rodriguez.
The paint was not even dry in the new office when Rodriguez launched three major projects into production and post-production. In the first sixty days of operation Rio Bravo produced national commercial campaigns for Medicare and E.C. Barton, as well as local campaigns for South Texas College and Lone Star National Bank. The facility was editing 4K R3D RED files, Varicam DVCPROHD tapes, and Phantom Cinefiles all at the same time. Rio Bravo Pictures has also added a 3-D Animation department. A professional production house such as this is the first of its kind in South Texas – rivaling those found in cities such as Austin and Dallas.
"We really wanted to create an environment that caters to our clients’ comfort when working on projects, " says Rodrigo Rodriguez. The amenities include a modern conference room with video conferencing capabilities, HD flat screens for showcasing recent work, a Nespresso cappuccino bar, organic cookies, and the most eclectic soda collection in McAllen. The office also includes one of the world’s most extensive collections of “El Santo” movie posters.
Rio Bravo Pictures has just finished post-production on an 8 commercial, bilingual campaign for client, Doctors Hospital at Renaissance. The HD production shot for 4 days in late May at the Doctors Hospital campus in Edinburg, Texas.
With the hospital administration’s help, the production was able to coordinate the comings and goings of dozens of doctors, nurses, and technicians who played themselves in the commercials. Real employees were used as a way of putting an authentic face to the hospital’s numerous departments. “These spots will be a balance between showcasing the hospital’s latest technology as well as the doctors and staff that have made the hospital what it is today”, stated director, Rodrigo Rodriguez.
Doctors Hospital at Renaissance opened its doors in 1997. In a few short years, the hospital has quickly expanded to include a majority of services in the medical spectrum – including a Cancer Center, Behavioral Center, Heart Center, and an exclusive Women’s Hospital. Each spot dealt with an individual branch of the hospital and their services. Spots are currently airing on both English and Spanish TV stations in South Texas. Watch Video
With the hospital administration’s help, the production was able to coordinate the comings and goings of dozens of doctors, nurses, and technicians who played themselves in the commercials. Real employees were used as a way of putting an authentic face to the hospital’s numerous departments. “These spots will be a balance between showcasing the hospital’s latest technology as well as the doctors and staff that have made the hospital what it is today”, stated director, Rodrigo Rodriguez.
Doctors Hospital at Renaissance opened its doors in 1997. In a few short years, the hospital has quickly expanded to include a majority of services in the medical spectrum – including a Cancer Center, Behavioral Center, Heart Center, and an exclusive Women’s Hospital. Each spot dealt with an individual branch of the hospital and their services. Spots are currently airing on both English and Spanish TV stations in South Texas. Watch Video
SECURITY FIRST CREDIT UNION
February 1, 2009
February 1, 2009
Along to go with its refreshed image and logo, Security First Credit Union teamed up with Rio
Bravo Pictures to produce their latest broadcast campaign. Director Rodrigo Rodriguez and the
Security First Marketing Department worked together on the creative for both English and
Spanish markets.
The six spot campaign symbolizes a leap forward in Security First’s marketing efforts. The credit union has had incredible growth in the last few years; representative of the Rio Grande Valley’s continued economic success. The spots deal with various service lines offered by Security First and how they are helping Valley families. Bilingual actors delivered their lines in both English and Spanish in order to have two sets of spots for each market. “With the right talent in place and correct cultural translation, providing Spanish language spots under the same production is not that much harder or expensive,” says director Rodrigo Rodriguez.
The production was filmed in McAllen, Texas using a mix of local talent as well as film crew and professional actors from the Austin/Houston/Dallas film markets. “I think it’s wonderful that we can deliver great work at any level, no matter if we shoot in a big market or film in McAllen. We’ve been fortunate to deal with great clients in South Texas that want national quality work and understand what it takes to do so,” adds Rodriguez.
Spots are currently airing in South Texas in both English and Spanish broadcast channels. Watch Video
The six spot campaign symbolizes a leap forward in Security First’s marketing efforts. The credit union has had incredible growth in the last few years; representative of the Rio Grande Valley’s continued economic success. The spots deal with various service lines offered by Security First and how they are helping Valley families. Bilingual actors delivered their lines in both English and Spanish in order to have two sets of spots for each market. “With the right talent in place and correct cultural translation, providing Spanish language spots under the same production is not that much harder or expensive,” says director Rodrigo Rodriguez.
The production was filmed in McAllen, Texas using a mix of local talent as well as film crew and professional actors from the Austin/Houston/Dallas film markets. “I think it’s wonderful that we can deliver great work at any level, no matter if we shoot in a big market or film in McAllen. We’ve been fortunate to deal with great clients in South Texas that want national quality work and understand what it takes to do so,” adds Rodriguez.
Spots are currently airing in South Texas in both English and Spanish broadcast channels. Watch Video
LONE STAR NATIONAL BANK IMAGE CAMPAIGN
April 20, 2008
April 20, 2008
What do a film crew, helicopter, charros, cyclists, and a cowboy mascot have in common? They’re all part of the massive team assembled to work on Lone Star National Bank’s image campaign produced by Rio Bravo Pictures.
The week-long shoot consisted of 5 spots shot around the Rio Grande Valley and dealt with Lone Star National Bank’s understanding of the region’s economic progress and its people. The lifestyle-themed campaign centers around the bank’s services such as LSNB Mobile and Office Banker and their positive impact on Valley families. The campaign covers a lot of ground with its various locations and talent – all an extensive effort to accurately portray South Texas’ diversity and dynamic economic climate.
The shoot was helmed by Director Rodrigo Rodriguez and lensed by DP Carlos Diaz-Muñoz of Mexico City. “This is without a doubt the biggest production to hit South Texas in a long while, and I’m very happy to work with Lone Stat on this tremendous project – which not only showcases the bank, but brings focus to the modernity and prosperity of the Valley”, stated director Rodrigo Rodriguez. The campaign was filmed in 35mm and used a nose-mount helicopter to capture the South Texas landscape from the skies. “It was important to use aerial photography in this case in order to really put in perspective the beauty of the Valley and juxtapose the farmland, beach resorts, and urban communities”, adds Rodriguez.
Make sure to check out the Making Of for some of the behind the scenes highlights of the filming. Spots are currently airing in South Texas in both English and Spanish broadcast channels. Watch Video
The week-long shoot consisted of 5 spots shot around the Rio Grande Valley and dealt with Lone Star National Bank’s understanding of the region’s economic progress and its people. The lifestyle-themed campaign centers around the bank’s services such as LSNB Mobile and Office Banker and their positive impact on Valley families. The campaign covers a lot of ground with its various locations and talent – all an extensive effort to accurately portray South Texas’ diversity and dynamic economic climate.
The shoot was helmed by Director Rodrigo Rodriguez and lensed by DP Carlos Diaz-Muñoz of Mexico City. “This is without a doubt the biggest production to hit South Texas in a long while, and I’m very happy to work with Lone Stat on this tremendous project – which not only showcases the bank, but brings focus to the modernity and prosperity of the Valley”, stated director Rodrigo Rodriguez. The campaign was filmed in 35mm and used a nose-mount helicopter to capture the South Texas landscape from the skies. “It was important to use aerial photography in this case in order to really put in perspective the beauty of the Valley and juxtapose the farmland, beach resorts, and urban communities”, adds Rodriguez.
Make sure to check out the Making Of for some of the behind the scenes highlights of the filming. Spots are currently airing in South Texas in both English and Spanish broadcast channels. Watch Video
RIO GOES RED
March 21, 2008
March 21, 2008
Always willing to tackle the latest in film technology, Rio Bravo Pictures utilized two RED One
cameras on a new campaign for E.C. Barton’s home improvement chain, Surplus Warehouse.
Working with Millar/Hollander Advertising, Rio Bravo produced the bilingual campaign featuring two families on their quests for the best value in building materials. Spots were shot in Austin and directed by Jeffrey Millar and produced by Rodrigo Rodriguez and Rio Bravo Pictures. “The camera does what advertised – it’s another great tool for today’s filmmaker,” states Rodriguez.
The RED One camera is an all digital film camera that can record images at resolutions up to 4K – about four times the image information of today’s 1080P High Definition Video. The RED system also boasts post-production capabilities such as down-converting to various film “We were definitely pleased with the film-like qualities of the footage, and keeping it all digital means faster turnaround in post for our client,” he added.
Surplus Warehouse specializes in discount building materials and has over sixty stores nationwide. Watch Video
Working with Millar/Hollander Advertising, Rio Bravo produced the bilingual campaign featuring two families on their quests for the best value in building materials. Spots were shot in Austin and directed by Jeffrey Millar and produced by Rodrigo Rodriguez and Rio Bravo Pictures. “The camera does what advertised – it’s another great tool for today’s filmmaker,” states Rodriguez.
The RED One camera is an all digital film camera that can record images at resolutions up to 4K – about four times the image information of today’s 1080P High Definition Video. The RED system also boasts post-production capabilities such as down-converting to various film “We were definitely pleased with the film-like qualities of the footage, and keeping it all digital means faster turnaround in post for our client,” he added.
Surplus Warehouse specializes in discount building materials and has over sixty stores nationwide. Watch Video
LSNB DIGITAL SIGNAGE
February 15, 2008
February 15, 2008
Lone Star National Bank reached out to Rio Bravo Pictures for both video production and digital
signage services to create the bank’s Products and Services Marketing Videos.
The first phase of the production consisted of filming 24 videos in English and Spanish showcasing the bank’s line of products and services. The five day, green screen shoot took place in McAllen, Texas and was directed by Rodrigo Rodriguez. “We utilized a lot of our local resources for this project and even took care of all the post-production work entailed with shooting green screen and kept it in-house,” states Rodriguez. “Usually this type of work would be sent off to an effects shop, but having talented in-house editors and effects artists gives the client total flexibility and immediate access to complicated projects such as this”, he adds.
The second phase was to bring all of the finished content into the bank’s numerous lobbies. High Definition LCD screens were installed in each lobby and the finished videos were delivered on both Blu Ray discs and SD card technology for playback. The digital signage was deemed as the right marketing tool to inform clients and prospective clients of the bank’s growing number of services.
“We were determined to showcase our bank through the production of our marketing videos, and I’m please to say Rio Bravo Pictures delivered exceptional work from the production side up to the final videos we see playing today in our lobbies,” says Marketing Director for Lone Star National Bank, Edna De Saro.
From start to finish, Rio Bravo Pictures delivered Lone Star National Bank’s message across various technological platforms and marketing mediums. The 24 videos served a slew of purposes on the web, for corporate trade shows, employee training sessions, and even come integrated into the bank’s special edition iPod Nanos customized by Rio Bravo Pictures and the technical staff at Apple Computers in Cupertino, California. Watch Video
The first phase of the production consisted of filming 24 videos in English and Spanish showcasing the bank’s line of products and services. The five day, green screen shoot took place in McAllen, Texas and was directed by Rodrigo Rodriguez. “We utilized a lot of our local resources for this project and even took care of all the post-production work entailed with shooting green screen and kept it in-house,” states Rodriguez. “Usually this type of work would be sent off to an effects shop, but having talented in-house editors and effects artists gives the client total flexibility and immediate access to complicated projects such as this”, he adds.
The second phase was to bring all of the finished content into the bank’s numerous lobbies. High Definition LCD screens were installed in each lobby and the finished videos were delivered on both Blu Ray discs and SD card technology for playback. The digital signage was deemed as the right marketing tool to inform clients and prospective clients of the bank’s growing number of services.
“We were determined to showcase our bank through the production of our marketing videos, and I’m please to say Rio Bravo Pictures delivered exceptional work from the production side up to the final videos we see playing today in our lobbies,” says Marketing Director for Lone Star National Bank, Edna De Saro.
From start to finish, Rio Bravo Pictures delivered Lone Star National Bank’s message across various technological platforms and marketing mediums. The 24 videos served a slew of purposes on the web, for corporate trade shows, employee training sessions, and even come integrated into the bank’s special edition iPod Nanos customized by Rio Bravo Pictures and the technical staff at Apple Computers in Cupertino, California. Watch Video
LONG JOHN SILVERS EN ESPAÑOL
March 30, 2007
March 30, 2007
Director Rodrigo Rodriguez and Rio Bravo Pictures recently wrapped the latest campaign for
Yum! Brand’s Long John Silver’s. This new campaign represents the first time that Long John
Silver’s produces commercials that are specifically tailored for the Hispanic Market.
“It was easy to fall in love with the creative”, says director Rodrigo Rodriguez of the concept created by San Antonio ad agency, The PM Group. The creative concept introduces people having to choose from typical fast-food fare, but with an emphasis on the monotonous shape of each food offering. The break from the norm comes in the form of Long John Silver’s new Real Alaskan Flounder platter.
Visual FX house Geomedia was called in to create the extensive visual effects utilized in the “Geometric Highway” spot to create a surrealistic environment. “We worked closely in integrating our green screen studio footage to the CGI plates. Not only do the effects look great, they really tie together the final product as a whole. We’ve put together a great campaign for the Spanish speaking market”, adds Rodriguez.
Long John Silver’s parent company, Yum! Brands, also owns Taco Bell, KFC, and Pizza Hut. Spots are currently airing on all Spanish language networks nationwide. Watch Video
“It was easy to fall in love with the creative”, says director Rodrigo Rodriguez of the concept created by San Antonio ad agency, The PM Group. The creative concept introduces people having to choose from typical fast-food fare, but with an emphasis on the monotonous shape of each food offering. The break from the norm comes in the form of Long John Silver’s new Real Alaskan Flounder platter.
Visual FX house Geomedia was called in to create the extensive visual effects utilized in the “Geometric Highway” spot to create a surrealistic environment. “We worked closely in integrating our green screen studio footage to the CGI plates. Not only do the effects look great, they really tie together the final product as a whole. We’ve put together a great campaign for the Spanish speaking market”, adds Rodriguez.
Long John Silver’s parent company, Yum! Brands, also owns Taco Bell, KFC, and Pizza Hut. Spots are currently airing on all Spanish language networks nationwide. Watch Video
